Unlocking PR's Impact with Adobe Analytics
Webinar Now Available On-Demand!
The tide is turning...and PR pros are now expected to prove the value of their PR strategy via website analytics. Learn how PR pros can leverage website traffic data from Adobe Analytics. You'll walk away being able to show the tangible impact PR has on revenue generation, and prove that PR is a driving force behind successful sales & marketing campaigns.
Listen to the discussion on how TrendKite’s new integration with Adobe Analytics allows PR pros to:
- Identify high-value digital mentions & most impactful publications
- Track which earned media mentions turn traffic into acquisitions & conversions
- Report on the metrics proving PR's ROI via leads generated &/or sales made
- Shape your PR strategy to fuel sales & marketing campaign results
Watch the Webinar Now
Vice President of Marketing - TrendKite
In leading TrendKite’s Marketing team, Russ balances a data-driven approach with an interest in finding new approaches and growth hacks. He writes occasionally for publications such as MarketingProfs, Wired, and Website Magazine. Russ has 20 years of experience ranging from high-growth startups to Fortune 500 companies and has led teams at Invodo, sonarDesign, Dun & Bradstreet, and Dell.
Public Relations & Marketing Coordinator - Esri
Cameron Lowe is a Public Relations Specialist for Esri, the leader in smart mapping and spatial analytics technology. He graduated from the University of Redlands, with a bachelors degree in Political Science and a Masters of Business Administration in Marketing. Follow him on Twitter @cameronlowe21.
Senior Product Marketing Manager - TrendKite
Adelle Archer heads product marketing and lifecycle marketing at TrendKite, where she’s built both functions from the ground up. She works with customers to understand the needs of the modern PR pro and provide cutting-edge solutions in this evolving industry. Prior to TrendKite, she worked at Bigcommerce, launching strategic products with Facebook, Pinterest, Twitter, Square and Amazon.