We often hear from our Health System clients that they aren’t sure what the best metrics are to measure their PR program, so we’ve created a framework for measuring PR's impact on a health systems based on the research we’ve done with our health system clients (Stanford Children’s Health, UCLA Health, Nationwide Children’s, and more).
This PR measurement framework will help your communications team move beyond traditional PR data points of ad value equivalency and total mentions so you can quantify the true impact of your media mentions in a way both your team and executives understand.
Download "The six most important PR metrics for Health Systems” guide to learn how to prove the impact of PR by measuring:
- Total Quality Mentions
- Featured Articles
- Total Quality Mentions by Area of Specialty
- Social Amplification
- Share of Voice