Top 10 Stats That Will Redefine Your PR Strategy
PR Cheat Sheet
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Only 12% of today's PR teams consider themselves to be revenue generating.
This is just one of many surprising insights we learned from our latest industry survey.
From the evolution of measurement, to the impact of influencers - PR is changing.
Grab the cheat sheet to see all of the earned media trends & insights that are reframing PR strategy!
SNEAK PEAK: TOP 5 FEATURED INDUSTRY TRENDS :
PR pros will set business goals & be accountable for revenue
Hyper-segmentation of news means hyper-segmented pitching
Influencers will extend beyond social and become more important than ever
To create impactful stories, SEO and PR teams must work together
Bonus: postmortem 2017 trend - say goodbye to vanity metrics!