The Influencer Activation Kit: PR Strategy for Higher Ed
Engage the right influencer to drive your PR goals.
Tapping into your institution's influencer network is vital to reaching your varying audiences. Whether it be a viral student blogger or leading higher ed thought leader...leveraging the influencer's organic reach is integral part of campaign strategy.
It's time to put earned media at the heart of your influencer strategy.
Instead of cutting straight to paying a popular industry leader for advertising, focus on identifying influential journalists & engaging them to snag viral media coverage.
Influencer activation Kit Includes:
- The Pitch Perfect Playbook deep-dives into leveraging tech to discover high-impact media contacts, that drive quality web traffic & are best for squashing your next campus crisis
- Use the strategic Influencer Tracking Spreadsheet to organize your target influencers & track campaign performance
- Our Key Influencers Webinar features the latest techniques in identifying media contacts who will move the needle on your goals, from enrollment, to donations, to diversity
Kick-start your university's PR campaigns by activating influencers. Leverage these powerful figures to drive tangible conversions that align to your brand's goals.