Influencer Activation Kit: PR Strategy for Travel & Tourism
Engage the right influencer to drive your PR goals.
Tapping into your destination's influencer network is vital to reaching your varying audiences. Whether it be a viral travel blogger or widely respected journalist...leveraging an influencer's organic reach is integral part of campaign strategy.
It's time to put earned media at the heart of your influencer strategy.
Instead of cutting straight to paying a popular Instagram travel photographer for an ad, focus on identifying influential journalists & engaging them to snag viral media coverage.
Influencer activation Kit Includes:
- The Pitch Perfect Playbook deep-dives into leveraging tech to discover high-impact media contacts, that drive quality web traffic & are best for squashing your destination's next crisis
- Use the strategic Influencer Tracking Spreadsheet to organize your target influencers & track campaign performance
- Our Key Influencers Webinar features the latest techniques in identifying media contacts who will move the needle on your goals, from bookings, to revenue growth.
Kick-start your destination's PR campaigns by activating influencers. Leverage these powerful figures to turn website visits into tourists and revenue generated for your city and attractions!