Google Analytics isn’t just for marketing. We live in a data-driven age. Every decision made, every dollar spent, is justified and optimized by data. With the rise of performance marketing, there is more pressure than ever on PR teams to prove their value and adopt a PR analytics driven strategic approach.
Quantifying value is an age-old enigma for PR pros. Even with PR metrics like impressions, readership, and ad equivalency, we’re only getting finger- in-the-wind accuracy of PR’s impact on the business.
Times have changed. Read the eBook to learn how to leverage modern metrics and finally be able to accurately measure digital impact, and reclaim your seat at the marketing table.
- Deep dive into GA - See how Google Analytics works (and why it's valuable to PR)
- Dig into the data - Understand why you can't rely on a digital team to do this for PR
- Track what matters - See the top impactful metrics to track in Google Analytics
- Increase your effectiveness - Learn how GA can increase your effectiveness