Measuring PR's Impact:
the Framework for Digital PR
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Align your PR strategy to the metrics that matter most to your executives
80% of marketers are using data to drive their decisions. And in this data-driven, digital world, PR must also be digital. However, traditional PR metrics and tools were built in the analog era...
Grab our latest eBook to see today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.
Grab the eBook to Start:
- Focusing on the right metrics - See the top digital PR metrics to report on, such as SEO impact, social & influencer amplification, web traffic results, and more
- Growing PR by integrating with marketing - Integrate your PR strategy with social media, influencers, and digital marketing to increase PR's power and impact
- Going beyond brand awareness - Create reports that showcase brand, digital, & bottom-line business impact of your initiatives by using the Communicator's Funnel
After reading the eBook you'll be able to prove that earned media is a reliable, scalable channel that drives revenue alongside the rest of the marketing mix.