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March 31, 2017
UPDATE TO: Readership
Readership Updated To Unique Visitors Per Month (UVM)
On March 31, we will be moving all TrendKite users' readership data to unique visitors per month (UVM), which is considered the industry-best way to measure true audience size. At the same time, we will introduce an aggregate readership widget that shows you the total readership for your coverage. Many users are already using UVM figures and their readership statistics will be unaffected by this change.
Please take a minute to learn how you can benefit from this important change. As always, feel free to reach out if you have any questions.
What’s good about this change?
UVM has become the de facto standard way to measure readership. It is a straightforward metric that you get by adding up something that happens in the real world: someone visiting a site at least once during a 30-day period. Because it counts the number of unique people that visit a site in a given 30 days, UVM gives a better sense of a site's true audience size.
How will this affect me?
All of the readership values for an article will now reflect unique monthly visitors for the publication. This means that the ad value equivalency (“AVE”) for each article will change as well, since the calculation for AVE includes readership. Your readership and AVE numbers may go up or down depending on several factors, including whether the UVM number is greater than the rolling 90-day window.
Here is something you could include as a footnote in your next report: “We have moved to a more accurate way of measuring readership, which is to base it on unique monthly visitors to the publication's website. By reporting these new numbers, we are able to more accurately approximate the audience size of that publication.”
What about my old dashboards and reports?
All of your dashboards will be instantly updated with the new readership numbers.
Any of your previously generated reports will show updated readership numbers when you drill into the graphs, so you won’t need to update anything. The AVE slides of your report will remain the same, so if you would like your AVE slide to be updated to the new numbers you will need to re-generate your report.
How is readership determined?
We work with a data partner that measures activity from millions of browsers and models the results to arrive at unique monthly visitors. Monthly uniques are determined by counting each visitor within a 30-day period once, regardless of how often he or she visits within that time period. This method is the best available way to approximate readership across the web.
FEBRUARY 7, 2017
UPDATE TO: BROADCAST
New Broadcast Offering
We are updating your broadcast offering! What does this mean for you? More coverage and more flexibility!
Here are all of the improvements you can expect to see:
- More comprehensive UK, US, and Canadian radio and television coverages
- Easily edit clips directly from the TrendKite platform
- Include edited clips in alerts, newsletters, and reports
- Save clips to the cloud so access to them never expires
To find out more about our new Broadcast offering, go here.
December 14, 2016
new feature: spike alerts
For agile and strategic PR teams and agencies, TrendKite launches a new intelligence capability, Spike Alerts. We use artificial intelligence to navigate millions of articles and detect unusual spikes in your brand, competitor, or industry coverage. When a spike is detected for a Search that has Spike Alerts enabled, we alert you of its scale and prepare you to swiftly analyze and report it. Unlike daily alerts, Spike Alerts is reserved for major trends you can’t afford to miss, and equips you to effectively respond to them.
A few example spikes TrendKite could advise you on:
- A competitive product launch picked up extraordinary momentum
- A topic or issue begins trending in your industry
- When crisis coverage starts to go viral
Guess what? This is the first in a series of new intelligence capabilities that TrendKite will be launching, which are all powered by our proprietary Insight Engine, which is technology that detects patterns among 3 million days of coverage. By comparison, a human would have to examine 500 million articles by hand to get a similar result to the Insight Engine.
How it works: on your Searches Home Page, you'll see a new alert icon next to each search. Simple click the alert icon to turn on Spike Alerts for any search. Whenever there is a significant spike in coverage, you'll receive an email in your inbox.
What's in the email? Below is an example of what your Spike Alert will look like. The email will show you metrics on the magnitude of the spike in comparison to average coverage. You can also see the top 5 most relevant articles to the spike based on what TrendKite determined the spike was about. We automatically filter out press releases, so rest assured these are relevant spikes in coverage.
What can I do with this information? Clicking "Curate Spike Coverage" automatically tags the top 100 articles involved in the spike and takes you directly to the Tag in your TrendKite account. From there, you can create a Search with the Tag, for example, your search would be tag:"Virgin America spike on 12-8-2016". Use this Search and create a Dashboard to report on the spike.
Who do these spike alert emails get sent to? The Spike Alert emails are sent to the email of the user on the account.
November 3, 2016
new feature: seo impact
For the first time ever, PR professionals can measure their influence on their company’s search engine ranking by using TrendKite’s newest metric, SEO Impact, powered by Moz.
- Rank your coverage and discover the articles with highest SEO impact
- Pitch high SEO impact publications so articles show up on page one of Google
- Get discovered by journalists researching future articles
But wait, what is SEO? SEO (Search Engine Optimization) is a set of practices that marketers follow to ensure their website shows up when people search the web for topics related to their product, services, industry, or other categories of interest or importance to them.
Traffic from search (organic traffic) is very valuable because you don’t have to pay to bring these people to your website. The leads generated from organic web traffic also tend to be more qualified and convert better because they were looking for something by searching in Google versus just clicking on an advertisement.
A couple of interesting facts about organic search:
- 56% of people click on one of the top three results
- 4% make it to the second page
So, SEO exists to help you move up the ranks on searches you care about so people can find you and visit your site.
PR has huge influence over SEO:
As SEO expert Bill Apogee put it inour SEO Webinar, "20% of search rank is whether Google’s bots can get to your site quickly & easily (the technical SEO part). The other 80% is based on the freshness & quality of your content, in addition to how the rest of the web is noticing, commenting on, sharing socially, & linking back to your content.”
What is Moz?
Moz offers SEO analytics & tools and is considered the leading authority on SEO.
We integrated one of their metrics, Domain Authority into TrendKite (renamed SEO Impact). Domain Authority a score (on a 100 point scale) developed by Moz that predicts how well a website will rank on search engines. This score models Google’s algorithm and includes over 40 signals.
To really impact SEO, PR wants to have high Domain Authority websites (think New York Times) link back to them.
High domain authority sites don’t always equal highest readership sites. A publication may have a small readership but have a lot of trustworthy sites linking to them (e.g. government websites, university homepages, etc) or because they’re a trusted industry source (e.g. Business 2 Community)
Where does this all appear in TrendKite?
There is a new Widget called SEO Impact that you can add to your Dashboard and reports. You can find this by going to "+ New Metric" and selecting "SEO Impact". This widget will show up in your reports as well.
Additionally, in every list of articles there is a new column called "SEO Impact". You can sort by this column to discovr articles with the highest SEO Impact:
When you dive into an article card, you can also see the SEO Impact there:
OCTOBER 28, 2016
new feature: Top Publishers By Impact
Top Publishers By Impact
We just released a new widget: Top Publishers by Impact! At a glance you can see which publications are having greatest impact on awareness & engagement. These are publications with high readership, intensely positive or negative sentiment, and social sharing.
Where does this all appear in TrendKite?
There is a new Widget called Top Publishers by Impactthat you can add to your Dashboard and reports. You can find this by going to "+ New Metric" and selecting "Top Publishers by Impact". This widget will show up in your reports as well.
OCTOBER 12, 2016
UPDATE TO: ARTICLE LIST
To help you quickly understand which coverage matters most, we've created Article Impact, an overview metric that blends readership, social amplification, and sentiment so you can:
- Rank your coverage and discover your highest quality articles
- Identify articles positively influencing awareness, engagement, and SEO
- Discover quality articles to boost socially or promote with paid advertising
- Use a transparent benchmark rather than a ‘black-box’ impact metric
How it works: sort by Article Impact in any list of articles by clicking on the column header to identify your top articles. You can then:
- Share this content with prospects
- Amplify it on social media
- Put paid advertising behind it
Article Impact will also help you:
- Benchmark your coverage quality versus your competitors
- Glean best practices from aspirational companies’ highest ranked articles
Where does it appear in TrendKite? It appears in any list of articles in TrendKite, as well as in individual Article Detail Cards:
Article Detail Card:
October 5, 2016
New Feature: sharing
TrendKite just launched new sharing capabilities to make teamwork simpler and more harmonious. You can now share searches, tags, and dashboards with other members of your team.
With a single click, you can share a search with all users in your account. This makes it easier to collaborate on brand searches, enable your colleagues to use a search you created, or use a search yourself that one of your colleagues has already created. Searches are shared with every user in the account.
You can share a search you created by clicking the “Share” button on the search you’d like to share. You’ll be presented with two options: View-Only and Full-Access. You can switch this permission after you share your search by clicking “View Only” or “Full Access” on the Search row, but you cannot unshare your search.
You can also view any View-Only Searches that are shared with you, and edit any Full-Access searches that are shared with you. Simply go to the “Shared with Me” tab to view all Searches that have been shared with you.
Using a Shared Search
Using a shared search is as easy as using one of your own searches. Whenever you select a search, you’ll still see your searches under a “My Searches” section. All shared searches will appear under “Shared With Me”.
If you delete a Search, it will be removed from everyone else’s user as well. The user that shared the Search is the only user that can delete the Search.
Like Searches, tags are shareable with all users in your account. This helps teams collaborate on tagging articles for reports and newsletters. From the Searches area, you can view and share your tags, as well as view tags shared with you. Tags are shared with every user in the account.
One difference is that tags are Full Access only. You can not set a tag as View-Only. This means that sharing a tag gives anyone within your account the ability to modify the tag by adding or removing articles from it.
Tags that are shared with you:
Using Shared Tags
You can use a shared tag just like one of your own tags. They are accessible under the “Shared with Me” section when selecting a tag:
Just like with Searches, if you delete a Tag, it will be removed from everyone else’s user as well. The user that shared the Tag is the only user that can delete the Tag.
Sharing Dashboards is as easy as a single click. The share icon next to the Dashboard name lets you share any Dashboard with your entire account. Dashboards are shared with every user in the account.
Like Tags, Dashboards are only shareable as Full Access only. This means that if you share a Dashboard with your account, everyone will be able to view and modify the dashboard.
To view Dashboards that are shared with you, expand the accordion underneath “My Dashboards” that said “Shared with Me”.
You can create a report off of a Shared Dashboard the same way you normally create reports, by clicking the “Create Report” button in the top right of the Dashboard.
Just like with Searches and Tags, if you delete a dashboard, it will be removed from everyone else’s user as well. The user that shared the dashboard is the only user that can delete the dashboard.
SEMPTEMBER 28, 2016
UPDATE TO: ARTICLE LIST
Improved Article Grouping
We’ve made it easier to see all publications an article is published in, and also easier to curate articles for top content & newsletter, by updating the way we group articles. Here’s what it looks like:
How it works: if an article is syndicated, disseminated via newswire, or reposted, we’ll group those articles together and list all of the publications - even if the content has been slightly tweaked. For example, if someone changes your title from “New iPhone Ear Buds” to “Apple Introduces: New iPhone Ear Buds,” we will still detect the repost and group them together.
Just another optimization to make you more efficient!