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Popular Filters

 

Language and Geographic filters:

tk_location:"Country", tk_location:"Region"

Use this filter to target or remove coverage from a particular country or geographic region.
Example 1

"Verizon"  AND (tk_location:"Germany" OR tk_location:"France")

 This tells TrendKite to return only Verizon's articles published in Germany or France.

 

Example 2

"Verizon"  AND tk_location:"EMEA"

This tells TrendKite to return only Verzion's articles published in countries within EMEA.
Regions you can reference: EMEA, APAC, APJ, Africa, LATAM, Europe, European Union, South America, North America, and Middle East.

 

tk_language:"Language"

"Verizon"  NOT tk_language:"Chinese"

 This tells TrendKite to remove articles written in Chinese from Verizon's results.


Content Filters:

tk_filter:"Press Release"

Use this filter to remove wire mentions or target your paid media coverage. Popular among TrendKite users honing in on earned media.

Example 1

"Verizon"  NOT tk_filter:"Press Release"

This tells TrendKite to return only Verizon's earned media mentions.

 

Example 2

"Verizon"  AND tk_filter:"Press Release"

 This tells TrendKite to return only Verizon's paid media mentions.


tk_filter:"Deals & Coupons"

Use this filter to remove content surrounding deals and coupons. Popular among Retail and CPG customers.

("Samsung" AND text:"Galaxy"NOT tk_filter:"Deals & Coupons"

This tells TrendKite to return only those articles that mention "Samsung" and "Galaxy", and aren't deals or coupons.

 

 

tk_filter:"Job Postings"

Use this filter to remove job postings. Popular in the technology community.

headline:IBM NOT tk_filter:"Job Postings"

This tells TrendKite to return only  those articles where the headline includes IBM and the content is not a job posting.

 

 

tk_filter:"Earnings & Stock News"

Use this filter to remove or target news related to earnings and stock fluctuations. Popular among public companies.

"Toyota"  NOT tk_filter:"Earnings & Stock News"


This tells TrendKite to return Toyota coverage that isn't about earnings or stock fluctuations.

 

tk_filter:"Market Research Reports"

Use this filter to remove or target coverage that previews market research reports, including forecasts and projections of particular industries.

"Toyota"  NOT tk_filter:"Market Research Reports"

This tells TrendKite to return Toyota coverage that isn't previewing market research. 


tk_filter:"TV Shows"

Use this filter to remove television advertisements from your broadcast coverage . Popular amongst companies with broadcast enabled that run TV ads.

"Toyota"  NOT tk_filter:"TV Shows"

This tells TrendKite to return Toyota coverage, excluding TV Ads. 


Metric Filters:

impact:

Use these filters to hone in on impactful or viral coverage.

  • impact:"high"
  • impact:"medium"
  • impact:"low"
"Verizon" AND impact:"high"

This tells TrendKite to return only high impact articles mentioning Verizon.

 

  

seo:

Use these find coverage that positively impacted your SEO ranking.

  • seo:"excellent"
  • seo:"very strong"
  • seo:"strong"
  • seo:"good"
  • seo:"average"
  • seo:"low"
"Verizon" AND seo:"excellent"

This tells TrendKite to return only those articles from excellent SEO publications.

 

 

sentiment:

Use these filters to view only coverage of a certain sentiment. These filters will respect any custom sentiment changes you make.

  • sentiment:"positive"
  • sentiment:"neutral"
  • sentiment:"negative"
"Verizon" AND sentiment:"positive"

 This tells TrendKite to return only positive articles mentioning Verizon.

 

 

filter:"Top Tier Readership"

Use this filter to target coverage from publications with at least one million unique monthly visitors.

"Verizon" AND filter:"Top Tier Readership" 


This tells TrendKite to return only articles mentioning Verizon from top tier publications.