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Digital PR for a Digital World

TrendKite, now part of Cision, revolutionizes how the world's biggest brands and media companies generate, amplify, and measure the impact of their earned media. Our advanced AI technology delivers the kinds of audience insights, targeted outreach, and impact analysis communicators need to excel.

Our Story

Marketing has gone digital and is delivering programmatic, scalable and predictable results every day. Isn't it time your communications program did too? The TrendKite Digital PR Platform upgrades PR and Communications programs from analog to digital, enabling the world's top marketing teams to scale their trusted earned media results to power and inform marketing efforts across paid, shared and owned media. In January 2019, TrendKite joined forces with Cision to provide best-in-class PR and communications solutions.

Learn more about Cision, our vision for the future, and our leadership team.

Trendkite Leadership Team


Erik Huddleston

  • CEO

Erik’s career started at the dawn of digital and he has watched the CMO’s march toward integrated marketing across paid, owned, and shared media. Many iconic companies have been created in the marketing technology space, but only the TrendKite vision, combined with digital PR, is enabling the CMO to invest in earned media reliably and scalably.

On any given workday, you will find Erik making sure the company is operating successfully, collaborating with colleagues and—above all—ensuring TrendKite customers are happy.

Before leading TrendKite, Erik ran product for Sprinklr, post-merger with Social analytics firm Dachis Group. He ran the SaaS business, built, and brought to market Dachis Group’s flagship social analytics platform that enables brands to optimize their paid, owned, and earned tactics through the lens of earned media.

Erik studied at the University of Texas at Austin in the Plan II Honors Program. Outside of the office, you’ll find him mentoring young entrepreneurs, perfecting a martial arts move, or cheering on his kids at their sporting events.


Chris Copeland

  • Chief Technology Officer

Chris leads the Product and Development teams to build and deliver the TrendKite platform. His focus is on harnessing our large scale data to make earned media measurable. 

Prior to joining TrendKite, Chris served as SVP Engineering at RetailMeNot, Inc. guiding the startup’s engineering team through its rapid growth to a team of 150 worldwide.  Chris’s professional experience experience spans 20 years in Austin tech companies across enterprise software, ecommerce, consumer web, data, and data science.

Chris holds a Bachelor of Science degree in Computer Science from the University of Texas at Austin. In his free time he enjoys traveling, home improvement projects, bootcamp workouts, and chasing after his two young sons.  


Steve Donnelly

  • Chief People Officer

Steve leads HR, Recruiting, Training, IT and Facilities for TrendKite with a focus on delivering an exceptional employment experience.  With extensive HR and Recruiting experience, Steve has a strong focus on building great teams within high-growth, dynamic environments for leading technology brands.

Prior to TrendKite, Steve led HR, Recruiting & Facilities at BigCommerce, the leading SaaS ecommerce platform for growing brands. Prior to BigCommerce, he held leadership roles at Match.com and Travelocity.com and has deep experience recruiting for software development, consulting and staffing industries.

Steve holds a Bachelor's with Honors in Psychology and Speech Communications from Stephen F. Austin State University. In his free time, Steve enjoys spending time with his wife Amberly, two young sons, Connor & Rowan, and the family’s Goldendoodle, Tallulah.   He’s an avid outdoorsman and sports fan who will be celebrating the Astros 2017 World Series title for the foreseeable future.

Kevin McKeown SVP Worldwide Sales - TrendKite

Kevin McKeown

  • SVP Worldwide Sales

With extensive experience in technology sales, Kevin has spent 20+ years leading teams across services/delivery, pre-sales and sales, as well as being responsible for the hiring and scaling of two separate global teams.

Prior to joining TrendKite, Kevin led a team at Outbound Engine and prior to that, ran a worldwide sales and business development at Spiceworks, where he built a sales team of over 100 professionals across the globe. This followed a successful 8-year run at Motive, where Kevin was an early employee, starting in professional services, then evolving into sales engineering, and ultimately sales, where he scaled global sales from zero all the way through a successful IPO.

An engineer by training and Purdue graduate, Kevin enjoys advising early-stage companies in Austin, with TrendKite being one of them!

Prabhakar Gopalan - SVP, Customer and Revenue Operations

Prabhakar Gopalan

  • SVP, Customer and Revenue Operations

Prabhakar Gopalan (PG) is a systems thinker with over 20 years hands-on experience in building customer acquisition and retention engines. As VP of Growth and Revenue Operations, he brings a rapid learning and experimentation approach to continuously improve scalable high-quality growth systems at TrendKite.

Prior to his current role at TrendKite, PG was Principal at his eponymous growth consulting practice advising tech startup CEOs.

PG has an MBA from the University of Texas at Austin, a Masters degree in MIS from Texas A&M University, and a Bachelors in Civil Engineering from the National Institute of Technology, Surat, India. In his free time, he is a coffeehouse chess player, trail runner, an avid South Indian classical music listener and guilty of Tsundoku.


Building a Culture Where People Can Do the Best Work of Their Lives