"Tracking our media hits manually lets us see where we were mentioned, but we weren't able to see which articles were shared or get insight into the competitive landscape."
Manual Traffic Monitoring
Taaleem is one of the largest education providers in the United Arab Emirates. Prior to using TrendKite, the Taaleem team was logging their press hits manually. While this filled the need of monitoring, it left the team ill-equipped to understand the impact of their earned media coverage.
TrendKite Media Monitoring
Leveraging TrendKite’s global database of more than 4.7m publications, Taaleem has eliminated manual tracking and logging of their earned media. So what have they been able to do with the time they used to spend manually logging hits?
With time to dig into their coverage more deeply, Taaleem has identified a new segment of media to actively build relationships with, one that was already writing about them.
And they’ve been able to use TrendKite’s historical coverage to better benchmark and understand the competition.
Clive Pierrepont - Director of Communications and Marketing
TrendKite’s boardroom-ready reports help them present earned media’s contribution to the business in a way that their CEO understands. And the ability combine earned media and external data via the TrendKite API allowed the team to tie their PR efforts to admissions.
Interactive Reports make it easy to showcase the results PR is driving.
Benchmark metrics side-by-side to gain insight into the industry.
Combine TrendKite data with other business metrics to build deep understanding.