Sean is a digital marketing swiss army knife with a diverse background working for various technology startups in Austin. Now leading content marketing at TrendKite.
It's been less than 24 hours since the new Star Wars: The Force Awakens trailer went live and millions of fans are going absolutley nuts. With so much buzz and news circulating around the Internet about the trailer, we dove into the TrendKite platform to see what's trending and discovered that merchandise is the unsung hero and ultimate beneficiary.
Do I Really Need to Buy a Darth Vader Showerhead?
Yes you do and Disney will give you plenty of other product options to choose from because they are estimated to make $3 billion this year according to analysts at PiperJaffrey in merchandise sales alone. In fact, one of the most popular or shared articles we found had nothing to do with the new trailer announcement, but about new products which includes the Darth Vader showerhead featured above. Sales will also undoubtably go through the roof because most of us probably had the same reaction as actors, John Boyega and Daisy Ridley did while watching the trailer for the first time:
The Force Is Strong with Moms
Mom bloggers are a leading influence in consumer sales and are always sharing their top must-have shopping lists with readers which it seems includes a lot of Star Wars gear. We discovered this trend when we reviewed our social amplification report and saw the majority of Pinterest shares.
The top three most shared articles on Pinterest came from mom bloggers that had a combined readership of over 100,000 and over 120,000 additional followers on Pinterest itself. An example of one of the influencing pieces of content is the Cool Mom Picks article about "40 of the coolest Star Wars birthday party ideas" that their readers can learn.
Marketers certainly understand it isn't always about how many people you can reach, but about reaching the right people. It's estimated that there are over 4 million mom bloggers on the web that mention brands at least 73 times per week and at least 81% of U.S. online consumers trust their information. Disney clearly has a powerful ally in the force with this demographic.
Feel free to take a deeper dive into the press metrics by viewing our Star Wars interactive press report! Check out total number of mentions, key messages, social amplification, and more.
New Star Wars: The Force Awakens Trailer