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Before we get into how to tell your brand story with Instagram, let’s start with why. Instagram is one of the fastest growing social media channels. There are 400 million users uploading over 80 million photos every day. The app’s focus on visual imagery and its positive vibe, make it an ideal spot for bringing people closer to your brand with pictures. A picture is worth a thousand words, as they say. Most likely, few people would read a thousand words a day about your brand, but if you’re lucky, they might catch a glimpse of your message in an image. Here are a few tips.
Start with a Simple Story
Instagram is not the right medium for complex messages or long lists of features. People connect emotionally with images, so in order to use Instagram effectively, you really have to have a clear idea of the emotions that drive your brand. What do your customers gain from your brand? What do they love? How do they see themselves? What feelings do you want connected to your brand?
Have a Theme
You don’t want to be boring by posting the same types of images all of the times, but you do want to find a way to bring your story together with a theme. When someone sees one of your brand’s images, they should instantly know that it is you.
Like Twitter, Instagram is a fast moving feed. Not everyone who follows you will see every post, so it is important to post frequently. Plan out and schedule your posts in advance to make sure you are providing your followers enough content to keep their interest.
You want your followers to do more than just see your images, you want them to engage with your brand. Contest campaigns are very popular on Instagram for this reason. Encourage your followers to post relevant photos and help make them Instagram famous.
Whichever tactics you try, it is important to measure your resultsin terms of followers and engagement so that you can figure out what works best. Are certain hashtags more effective than others? Do posts do better based on the time of day or day of the week? With the right data, you can hone your strategy and get the most out of the resources you invest in Instagram.
Instagram isn’t the perfect platform for every brand, but for many it can be a powerful way to deepen relationships with customers and the public. As a bonus, it’s also a lot of fun.