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The search industry has overlapped with public relations particularly in the area of link building. Public relations have embraced the search industry and outreach strategies often include search engines along with building relationships and finding press opportunities for important clients.
1. What Are Editorial Opportunities Including HARO?
This is a public relations source that can quickly develop a link or two for a client. This service is helpful and offers editorial opportunities that are effective. An editorial release can be used to present new ideas that a business is developing or can be written as a human interest story. A business may be mentioned in an editorial opportunity online and may be effectively associated with current news story headlines or seasonal activity, for example.
2. How Do Event Interviews Help to Provide Public Relations Stories and Plenty of Opportunities?
Event interviews can be held at conferences and trade shows. This type of advertising offers plenty of opportunity for connecting with important speakers and those patrons who are attending a show. There seems to always be someone looking to interview attendees before, during or after a trade show or trade conference. Some event shows will help to set up press interviews for those products and services representatives who wish to interview with the local press or other press members.
3. How Do Daily Scan Recommendations Help and Using News Alerts?
Daily scans or news alerts can be used as web monitoring tools and are valuable sources for links as well. A daily scan email is often sent that can reveal information about overall industry news and information about competitors. This type of daily scanning is used to keep a client and the agency aware of what is happening in a particular industry. Creating action items are important for daily scans and may include comments about a post, a response to a company blog or twitter feeds. Daily scans may be used to drive brand awareness, create relationships with people who are critical and build important links.
4. What Are Segmented Reporter Lists or Surveys?
Public relations surveys are used with social media for sourcing stories, for example. Results of surveys or segmented reporter lists can indicate which respondents are using social networks. Reporters use social media for source stories and this association has given search marketers a window of opportunity for link building as well. Reporters may be followed on twitter and high tech reporters may have important information. Relevant reporters may include critical tools and sources that have been filtered by topic.
5. How Can PR Focused Tools Be Used?
Search industry marketers have used low cost tools and public relations tools in similar ways as their public relations counterparts. Public relations tools can help you find content by looking at sources such as Seek and Shout. This is an effective way to make connections and to have information already screened.
There are several tools that are available for those professionals within the public relations industry. Public relations focused tools can provide effective connections and filtered information. Segmented reporter lists can be used for selected topics and help to provide a window of opportunity for link building. Public relations opportunities can be developed for clients at event interviews and at trade shows. Editorials can effectively be used to provide a direct link to a buying audience. Daily scans can be used for communication with clients and to build relationships.