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TrendKite Blog

A place for community, education and inspiration.

More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

For the last couple of decades, the practice of marketing has undergone a profound shift. Modern marketers rely on technology and data to inform decision making. In fact, according to PR week, 80% of marketers are using data to drive decision making. If you are responsible for demand generation, marketing communications, or website optimization you can directly tie your efforts to measurable impact on the bottom-line. When an organization assesses the value of marketing, they can easily find an answer in the math thanks to digital analytics.


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  • Lacey Miller
  • December 13, 2016 11:07 AM
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    TrendKite Tribe Takes SXSW

    The TrendKite tribe is growing at an incredible pace, 200+ now! And we’ve got some of the most interesting people, backgrounds, experiences, and interests of any office I have ever worked in, so I asked the team:

    “What was your top moment of SXSW 2017?”

    The responses are awesome! From top panels to VIP guests lists, here is a fun preview of how TrendKite took on SXSW! (Don't miss the last one; it's the best!)

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    • Lacey Miller
    • March 22, 2017 01:43 PM
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    Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

    7 Ways to Go Beyond Media Monitoring


    Media monitoring, the necessary evil for PR as we work to keep an eye on what’s being said about our brand, our competitors, and our industry. But when it comes to understanding PR’s impact on your brand and justifying the investment in PR, media monitoring alone is not enough. Let's take PR measurement to the next level.

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    • Lacey Miller
    • March 14, 2017 01:32 PM
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    Walk through of a Great PR Report: Slack Q3 Earned Media Results

    We can tell by our regular conversations with PR professionals and executive leaders that there is a huge appetite for a more data-driven approach to PR. People want to apply the same precision in determining the strategy and tactics that digital marketers now enjoy. But one challenge is that many in the field of PR are unsure about what should be tracked and how.

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    • Lacey Miller
    • March 01, 2017 12:57 PM
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    Four Things Every Nonprofit Public Relations Professional Should Know

    It's a tough time for publicists. Fake News.  Alternative Facts.  A fractured media landscape with new publications popping up every year, while others go out of business.  Add to that the elusive promise of social media, as expectations of viral success are often met by vast silence. Read More
    • TrendKite Crew
    • February 23, 2017 09:30 AM
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    Top PR Conferences in 2017 to Improve Your PR Strategy


    It is easy to push attending PR conferences and networking events to the bottom of your list. You’ve got a lot on your plate after all and budgets are limited. But if you haven’t made attending events a priority before, we urge you to do so in 2017. PR conferences are an effective way to keep current with what is going on in the industry. They can help you see things from a new perspective and inspire you to rethink parts of your strategy. Events are also the most effective way to grow your network and get to know the most important influencers in our field.

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    • Lacey Miller
    • February 21, 2017 08:30 AM
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