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TrendKite Blog

A place for community, education and inspiration.

Let's Get Digital: TrendKite Integrates with Adobe Analytics

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR.

"As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward." Erik Huddleston, CEO of TrendKite, continues, "If your company views digital, lead generation, or ecommerce as strategic objectives, you need that data integrated into your PR measurement strategy."


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  • Adelle Archer
  • March 28, 2017 09:00 AM
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Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

    TrendKite Tribe Takes SXSW

    The TrendKite tribe is growing at an incredible pace, 200+ now! And we’ve got some of the most interesting people, backgrounds, experiences, and interests of any office I have ever worked in, so I asked the team:

    “What was your top moment of SXSW 2017?”

    The responses are awesome! From top panels to VIP guests lists, here is a fun preview of how TrendKite took on SXSW! (Don't miss the last one; it's the best!)

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    • Lacey Miller
    • March 22, 2017 01:43 PM
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    7 Ways to Go Beyond Media Monitoring


    Media monitoring, the necessary evil for PR as we work to keep an eye on what’s being said about our brand, our competitors, and our industry. But when it comes to understanding PR’s impact on your brand and justifying the investment in PR, media monitoring alone is not enough. Let's take PR measurement to the next level.

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    • Lacey Miller
    • March 14, 2017 01:32 PM
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    Walk through of a Great PR Report: Slack Q3 Earned Media Results

    We can tell by our regular conversations with PR professionals and executive leaders that there is a huge appetite for a more data-driven approach to PR. People want to apply the same precision in determining the strategy and tactics that digital marketers now enjoy. But one challenge is that many in the field of PR are unsure about what should be tracked and how.

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    • Lacey Miller
    • March 01, 2017 12:57 PM
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    Four Things Every Nonprofit Public Relations Professional Should Know

    It's a tough time for publicists. Fake News.  Alternative Facts.  A fractured media landscape with new publications popping up every year, while others go out of business.  Add to that the elusive promise of social media, as expectations of viral success are often met by vast silence. Read More
    • TrendKite Crew
    • February 23, 2017 09:30 AM
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