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TrendKite Blog

A place for community, education and inspiration.

More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

For the last couple of decades, the practice of marketing has undergone a profound shift. Modern marketers rely on technology and data to inform decision making. In fact, according to PR week, 80% of marketers are using data to drive decision making. If you are responsible for demand generation, marketing communications, or website optimization you can directly tie your efforts to measurable impact on the bottom-line. When an organization assesses the value of marketing, they can easily find an answer in the math thanks to digital analytics.


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  • Lacey Miller
  • December 13, 2016 11:07 AM
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Measure Your Audience Quality, Not Quantity

Somewhere along the way, PR strategy turned to quantity-based measurements to assess campaign performance. Many rely on the belief that if you get a high number of impressions, clicks, likes, etc. that means that the audience finds your messages compelling and relevant. But there is strong evidence that this numbers based PR measurement does a lousy job detecting real engagement and buying behavior.

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  • Lacey Miller
  • January 11, 2017 01:40 PM
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Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

The Best Free PR Tools on the Web

They say that the best things in life are free. When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software, but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free. Here are some of our favorites.

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  • Lacey Miller
  • January 03, 2017 10:18 AM
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Why Press Releases Could Be Hurting Your PR Efforts

I know that for many readers this will be counter intuitive, but hang with me for a few minutes. In many cases, press releases are bad for PR. Not just unhelpful, not only a waste of time, but damaging to one of the most important functions of PR professionals – organic search. How can this be? The short answer is spammy backlinks. Here’s the longer one.

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  • TrendKite Crew
  • December 29, 2016 09:07 AM
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The Conundrum of Measuring PR Value

“Show me the value PR provides our Brand the way marketing can” – Unnamed Executive.

PR pros never had an easy time measuring PR value but it used to be just as hard for advertisers and marketers to prove their worth as well. This is no longer true; the bar for reporting digital impact has been set high by online marketing and advertising professionals and PR is playing catch up. The good news is; earned media and search technology has rapidly evolved to favor the PR professional – now its time for PR to evolve to capture the opportunity.

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  • David Moore
  • December 27, 2016 10:10 AM
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Measuring PR's SEO Impact: Backlinks and Domain Authority

In our new eBook, The Communicator’s Funnel, we set forth a structure for measuring PR based on Brand, Digital and Bottom Line Impact. A significant portion of PR’s digital impact is related to search engine optimization, but understanding how PR efforts can contribute to higher search rankings is a challenge for many organizations.  Here are the details of our approach and some advice for measuring SEO impact whether you use TrendKite or not.

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  • TrendKite Crew
  • December 21, 2016 08:46 AM
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