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TrendKite Blog

A place for community, education and inspiration.

The Real Impact of Fake News on PR

Fake news has been around for many years. Just visit Snopes.com, a site that debunks or validates viral news stories. You’ll find a vast archive of alternative facts going back decades. (Al Gore did not claim to have invented the internet, for example.) But something has changed recently. Fake news has become more than just a harmless annoyance. It is almost certain that the circulation of fake news had an impact on the 2016 election. It is also likely to have an effect on the practice of PR itself.


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  • Lacey Miller
  • April 27, 2017 10:42 AM
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Influencing the PR Budget

Let's get this blog off to a fast start. The biggest reason that PR software should be in your budget is simple and compelling - self-preservation.  In these days of tight budgets and data-driven decision making, PR is often among the first functions on the chopping block. To the extent that you have any influence on the PR budget, advocating for PR software is a smart move. It's your qualitative way to prove current and future investment in PR.

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  • Lacey Miller
  • May 18, 2017 09:30 AM
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Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

Your Pitch is Already Irrelevant

According to The Guardian, there are now four times as many PR professionals in the United States as there are journalists. Four times as many people [SPAM] blasting pitches, as there are people to pitch them to. Imagine all the noise that creates for journalists...press releases and pitches pouring in at a break-neck pace, without consideration of who they are going to. This creates a challenge for both PR pros and journalists. Both stand to lose out if a great story is buried under a mountain of irrelevant, generic pitches.

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  • Lacey Miller
  • May 10, 2017 02:25 PM
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Facing a PR Crisis? It Could be Worse. You Could Work for Uber.

It’s only the middle of Spring, but 2017 has already offered up ample opportunities for PR pros to learn from the work of crisis managers at top brands. One thing that is apparent is that PR calamities come in all shapes and sizes and no single response is right for every situation. It is also clear that when crisis management is necessary, brands should remember the Hippocratic oath that doctors take, “First, do no harm.” And although United Airlines and Pepsi get honorable mentions in the bad PR category, so far, this year Uber has taken the prize.

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  • David Moore
  • May 04, 2017 09:30 AM
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How to Position Yourself as a Thought Leader on Twitter

I mentioned to a friend over lunch this week that I was working on a blog about how to become a thought leader on Twitter.  She rolled her eyes at me. “What next?” she said. “Are you going to tell people to ‘think outside the box’ and ‘leverage synergies?” (The air quotes weren’t really necessary for me to catch the sarcasm.)

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  • Lacey Miller
  • May 02, 2017 09:30 AM
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The Real Impact of Fake News on PR

Fake news has been around for many years. Just visit Snopes.com, a site that debunks or validates viral news stories. You’ll find a vast archive of alternative facts going back decades. (Al Gore did not claim to have invented the internet, for example.) But something has changed recently. Fake news has become more than just a harmless annoyance. It is almost certain that the circulation of fake news had an impact on the 2016 election. It is also likely to have an effect on the practice of PR itself.

Read More
  • Lacey Miller
  • April 27, 2017 10:42 AM
  • 0 shares