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TrendKite Blog

A place for community, education and inspiration.

Introducing Pinpoint Contacts, the Next-Gen Media Contacts

Journalists are the lifeblood of PR; they are the artists who catalyze our brand awareness, shape the perceptions of our brands, and tell our stories to captivate audiences. There is nothing more important than a well-matched and symbiotic PR pro / journalist relationship.

Yet PR pros lack a way to meet their match. 

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  • Adelle Archer
  • June 20, 2017 11:00 AM
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Get The Free Playbook: Pitch Perfect PR Outreach 

The Death (and Rebirth?) of the Media Contact Database

Sometimes a perfect storm comes together to signal that a technology is about to die - or undergo a radical shift or rebirth. Often that perfect storm takes the form of three elements coming together at the same time. Change is typically driven from a combination of technological, social, and economic factors. When all three come together, change is inevitable.

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  • Russ Somers
  • June 20, 2017 11:00 AM
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    Create Top of Mind Brand Awareness in Your Industry

    Pop Quiz! What do Kleenex, Jet Ski, Q-tip, Scotch Tape, Levi’s, Popsicle, Tupperware, Velcro, Band-Aid, Xerox, Styrofoam, and Google all have in common?  You guessed it. They are all brand names that can stand in for an entire category. For example, you might say that you threw dinner together in the Crock-pot even if your slow cooker was made by a different manufacturer.

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    • Lacey Miller
    • June 15, 2017 08:30 AM
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    What Does the Media Wish for from PR Pros?

    The relationship between PR professionals and media contacts is a little tricky, to say the least. Journalists need information, sources, quotes, and story ideas that PR pros can provide and PR folks need their media contacts to help get the message out. But while this seems like it should be a match made in heaven, there is some tension. Journalists can’t (and shouldn’t) be a free advertising channel for brands. They have standards to uphold and need to stick to the fundamentals of good reporting if they want to keep their audience (and their job). This can be frustrating for PR teams because we don’t have any control over what the media contact decides to share or when.

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    • David Moore
    • June 13, 2017 08:30 AM
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    Banning AVE

    The Chartered Institute of Public Relations (CIPR) is the largest member organization for PR practitioners outside of North America. In short, they are kind of a big deal. And they've decided that AVE is not just a dying metric, not just dead, but that you should probably be disciplined for even reporting on it.

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    • Lacey Miller
    • June 02, 2017 10:26 AM
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