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TrendKite Blog

A place for community, education and inspiration.

Let's Get Digital: TrendKite Integrates with Adobe Analytics

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR.

"As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward." Erik Huddleston, CEO of TrendKite, continues, "If your company views digital, lead generation, or ecommerce as strategic objectives, you need that data integrated into your PR measurement strategy."


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  • Adelle Archer
  • March 28, 2017 09:00 AM
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Earned Media vs. Paid Media: Which Provides a Better Return?

PR pros and marketers these days are faced with competing priorities and budgets that are never quite big enough. That’s probably why so many ask us if it is better to focus their limited resources on earned media or paid media. Let’s lay out the advantages and disadvantages of each and see if we can decide.

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  • Lacey Miller
  • April 18, 2017 10:00 AM
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Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

How Twitter’s Demise Could Affect Your Share of Voice

Imagine a world without Twitter. That might be easy if you are my age and remember the world before Twitter, but the thought of it simply going away might seem preposterous, but it isn’t out of the question. There was a time when it seemed like MySpace was the social media platform for the ages, after all. While there is no indication that Twitter is in immediate danger, there are signs of trouble. 

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  • Lacey Miller
  • April 11, 2017 10:00 AM
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How PR Tech Will Transform the PESO Model (& Your Life)

A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. But Russ Somers, VP Marketing, TrendKite highlights that as the biggest untapped opportunity, PR is about to be disrupted with the same data-driven mindset as the rest of marketing.

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  • Russ Somers
  • April 06, 2017 11:19 AM
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Misconceptions About Media Monitoring

Most PR professionals understand the importance of media monitoring. In fact, if you examine the history of PR one of the first related businesses to develop was the clipping service. Someone read the relevant publications, mostly newspapers, and literally clipped out relevant mentions and returned them to the company or individual requesting the service. That worked great when there were only a few publications and news didn’t travel very far.

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  • David Moore
  • April 04, 2017 10:00 AM
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Creating an Agile PR Strategy


Google has two definitions of the word “agile.” The first says, “Able to move quickly and easily.” The second, says, “Relating to or denoting a method of project management, used especially for software development, that is characterized by the division of tasks into short phases of work and frequent reassessment and adaptation of plans.” When we talk about agile PR, we combine both of these thoughts. To us an agile PR strategy is one that embraces short-term planning with a constant feedback loop in order to enable teams to move more quickly and easily. We’d argue that it is really the only way to effectively leverage PR in today’s digital world.

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  • Lacey Miller
  • March 30, 2017 03:00 PM
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