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TrendKite Blog

A place for community, education and inspiration.

More than ½ of PR Pros Don’t Know Which Metrics to Track. Do you?

For the last couple of decades, the practice of marketing has undergone a profound shift. Modern marketers rely on technology and data to inform decision making. In fact, according to PR week, 80% of marketers are using data to drive decision making. If you are responsible for demand generation, marketing communications, or website optimization you can directly tie your efforts to measurable impact on the bottom-line. When an organization assesses the value of marketing, they can easily find an answer in the math thanks to digital analytics.


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  • Lacey Miller
  • December 13, 2016 11:07 AM
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Four Things Every Nonprofit Public Relations Professional Should Know

It's a tough time for publicists. Fake News.  Alternative Facts.  A fractured media landscape with new publications popping up every year, while others go out of business.  Add to that the elusive promise of social media, as expectations of viral success are often met by vast silence. Read More
  • TrendKite Crew
  • February 23, 2017 09:30 AM
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Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

Top PR Conferences in 2017 to Improve Your PR Strategy


It is easy to push attending PR conferences and networking events to the bottom of your list. You’ve got a lot on your plate after all and budgets are limited. But if you haven’t made attending events a priority before, we urge you to do so in 2017. PR conferences are an effective way to keep current with what is going on in the industry. They can help you see things from a new perspective and inspire you to rethink parts of your strategy. Events are also the most effective way to grow your network and get to know the most important influencers in our field.

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  • Lacey Miller
  • February 21, 2017 08:30 AM
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How PR Tech Will Transform the PESO Model (& Your Life)

originally posted on MarTech advisor
A quick glance at the marketing landscape confirms an abundance of technology and choices; in contrast, PR has lagged behind. And the biggest untapped opportunity, PR, is about to be disrupted with the same data-driven mindset as the rest of marketing.

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  • Russ Somers
  • February 16, 2017 08:21 AM
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How to Plan for 2017 With PR Analytics

2017 is already off to a flying start and we are getting lots of questions from PR pros and agencies about which metrics and KPI's they need to optimize their PR plans. We thought it would be worth sharing an outline for a data-driven PR strategy leveraging advanced analytics that will help you get exceptional results. It all starts with looking at the metrics and asking the right questions.

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  • David Moore
  • February 10, 2017 11:10 AM
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Trainwrecks: 7 PR Disasters from 2016

Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Every year there are a few PR disasters that stand out for being - well, really awful. The past year did not disappoint. Here are some of the worst and a few thoughts on how the crisis was managed.

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  • David Moore
  • February 01, 2017 10:29 AM
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