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Learn how VisitGreenville discovers high-quality PR coverage and more earned media.

Download the VisitGreenville Case Study

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“Using TrendKite has helped us create a complete picture of all our print and digital coverage about Greenville, SC. It has never been easier to hone in on the highest quality coverage.”

Stephanie Thorn - Leisure Travel Marketing Manager

THE PROBLEM

Driving More Awareness and Tourism Revenue

Since tourism is one of the biggest revenue generators for the Greenville community, the marketing and communications team needed more insight into the value of their PR efforts. The team could no longer rely on fragmented software applications and needed a more comprehensive solution.

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“Our goal is to always make sure we’re helping put more ‘heads in beds’ and attracting new tourists to our charming town. PR is an important channel for us and we needed a solution that gave us a complete picture of how it was impacting business.”
Taryn Scher - TK Public Relations

THE SOLUTION

Honing in on the Highest Quality Coverage

The team selected TrendKite to unify their digital, print, and broadcast monitoring needs into a single platform. The platform's ease of use allows them to zero in on first-rate coverage across these mediums, which they share across the organization and with strategic partners.

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“Using TrendKite has helped us create a complete picture of all our print and digital coverage about Greenville, SC. It has never been easier to hone in on the highest quality coverage and those buzz-worthy articles that have been shared over and over again on social media. It gives us lots of great press to share in a newsletter format with all of our stakeholders.”

Stephanie Thorn - Leisure Travel Marketing Manager

BONUS

Discovering Unexpected Media Content

One of the team's favorite capabilities is the ability to drill into their brand coverage by geographic region. They've discovered influential, unsolicited featured mentions in far-away geographic locales that put “Yeah, THAT Greenville” in front of potential visitors.

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“Using the U.S. Mentions by Location widget in our dashboard has helped us discover featured mentions in other regions such as one in the Missouri Times. This discovery is getting the team excited and helping us brainstorm new ways to get in front of new tourist audiences.”

Stephanie Thorn - Leisure Travel Marketing Project Manager

Spotlight Features

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PR Newsletter

Keep stakeholders informed with a beautiful PR newsletter.

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TARGETED GEOGRAPHIC DATA

Discover countries, states and cities where you are receiving brand coverage.

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Social Amplification

Measure audience resonance by looking at how many times an article was socially shared.

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