“There are two things that makes TrendKite better than everyone else on the market: their customer service and ease of use. We've finally got the PR software we need, without doing a lot of work on our end.”
Traditional Clunky Media Monitoring Software Offered Little Value
University of Rochester Medical Center (URMC) had invested in PR monitoring software, but felt they weren’t getting full value for their investment. Platform speed was sluggish, the user interface hard for team members to use or quickly pull data from, and the set-up very “do-it-yourself.” Whenever the team needed to measure something new, they had to code the searches themselves.
Jennifer Weber - PR & Communications Manager
Data on Demand for Busy PR Teams
Leveraging TrendKite, the URMC team is maximizing the value they get out of their PR software. The user interface is intuitive, making it easy for infrequent users to hop in and pull the data they need. The dashboards are set up with visual metrics that make it much easier to spot trends and analyze data. TrendKite’s flexible dashboards also allow URMC to meaningfully segment their coverage by hospital or service line, or by local and regional placements.
“Our staff managers are at full capacity pitching stories and managing all the areas they need to promote. TrendKite’s ease of use saves them a lot of time and extra work, which frees them up to focus on the higher-value activities.”
Karin Gaffney, Director of Public Relations
Customer Service that Understands Our Needs
URMC claims one of the greatest differences between TrendKite and their previous provider is the customer service. During the onboarding process, the TrendKite team sought to deeply understand their organization, and then built out in-depth searches and dashboards tailored specifically to their needs. Post-onboarding, URMC saw tremendous value in the accessibility of customer support, frequently using the in-app chat for answers to quick questions.
Jennifer Weber, PR & Communications Manager
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Share of Voice
Measure the volume of coverage each hospital service line received.