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Brands

 

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Taking company-wide PR strategy to new heights and better quantifying global brand impact.

Download the Prosek Case Study

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“TrendKite is helping me teach an entire company about the value of PR. Being able to quickly pull reports that help quantify the positive impact our brand is having across the globe is PR gold.”

Greg Chiemingo - senior director of communications

THE PROBLEM

Evaluating Global Brand Impact and Setting New PR Standards

As the new Senior Director of Communications and only PR professional at Evernote headquarters, Greg Chiemingo, saw an opportunity to help the business tell a story of transformation and move away from months of tough news cycles. To get started, Chiemingo needed a tool that would help him establish new benchmarks and quantify the media coverage across the globe.

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"As someone who is new to Evernote, I knew what I was seeing in coverage, but didn’t have any way to quantify that. I didn’t know what the right volume of coverage was to expect about the company. With a global company, it was a challenge. I wanted to have a way to benchmark the PR data to start my tenure at the company which would help me better understand coverage and measure campaigns going forward."
Greg Chiemingo - Senior Director of Communications

THE SOLUTION

Discover PR Analytics Gold that Validates Positive Global Impact

The TrendKite platform has helped quantify and establish new PR benchmarks and accurately relay positive brand perception that is circulating in the media across the globe. The entire team is now being educated on the impact of PR around the globe and ready to move forward with a new PR strategy that will help usher in a new era at Evernote.

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"TrendKite is helping me teach an entire company about the value of PR. Being able to quickly pull reports that help quantify the positive impact our brand is having across the globe is PR gold. It’s great to see the global reach all in one dashboard. In previous jobs, I would have to wait days, even weeks to receive reports from other parts of the world."
Greg Chiemingo - Senior Director of Communications

BONUS

Educating Executive Team with Revolutionary New KPIs

After more than 20 years of experience in the PR industry, Chiemingo can now create KPIs that report a definitive value for the company, and the executive team now has greater insight into the effectiveness of their overall PR strategy. The team is saying goodbye to legacy reporting tactics and can now choose which metrics they value most.

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"The volume of coverage, reach, sentiment and more is now possible when creating campaign scorecards and benchmarks. TrendKite is going to be an amazing tool to measure our effectiveness. I remember having to build clip reports and judging impact by the weight of the report. Explaining to people what coverage is impacting instead of dumping a heavy phone book-sized report and saying “look what we did” is huge."
Greg Chiemingo - Senior Director of Communications

Spotlight Features

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Custom Dashboards

Easily create detailed dashboards to track metrics that matter to your team.

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Targeted Geographic Data

Discover countries, states and cities where your brand is being mentioned.

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Interactive Reports

Transform your media dashboards into beautiful, interactive PR reports you can share with your team.

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