A Complete Set of PR Measurement Metrics
TrendKite provides you with a complete set of metrics to measure PR’s brand, marketing, and bottom-line impact. Up-level your measurement by using intuitive, flexible dashboards to benchmark results and slice-and-dice coverage in ways you’ve never done before.
Awareness, Mindshare and Reputation
Brand mentions don't equal brand equity. Our PR Measurement software quantifies true brand impact with three-dimensional metrics that get to how people feel about your brand and how top of mind you are.
Quality Media Mentions
How many quality mentions did you receive?
What is the total potential audience reach of your earned media coverage?
Headlines and Featured Articles
How frequently were you the main focus of the article?
Mentions by Geography
Which cities, states, countries or regions are you getting coverage in?
Key Message Pull-Through
Is your messaging and positioning being pulled through in your brand coverage?
How frequently was an article amplified by being shared across social media?
What is the overall tone of your coverage and what does that mean for brand reputation?
Share of Voice
How much mindshare do you own compared to your competitors?
Engagement, Traffic, and SEO
High-quality PR campaigns command attention, engage audiences, and motivate people to action. TrendKite's PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.
Use PR Measurement to gauge how your campaign resonated with audiences by counting the number of people that read your content and shared it to their social networks.
Traffic Driven by PR
Measure the number of people directly visiting your website after reading a PR article.
SEO Impact of PR
Show PR’s impact on marketing’s most important channel: Search. Report the SEO impact of PR mentions, backlinks in articles, and keywords in stories.
Bottom Line Impact
Google Analytics Integration
Using our Google Analytics Integration, PR professionals are able to report results in a way executives understand, and take credit for the high-value business outcomes they drive:
- Application Submissions
- Demo Requests
- Product Sales
- Donations / Grants
- Content Downloads