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Measure PR’s Business Impact

PR measurement tools that quantify PR's impact from building brand to driving revenue

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A Complete Set of PR Measurement Metrics

TrendKite provides you with a complete set of metrics to measure PR’s brand, marketing, and bottom-line impact. Up-level your measurement by using intuitive, flexible dashboards to benchmark results and slice-and-dice coverage in ways you’ve never done before.

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Brand Impact

Awareness, Mindshare and Reputation

Brand mentions don't equal brand equity. Our PR Measurement software quantifies true brand impact with three-dimensional metrics that get to how people feel about your brand and how top of mind you are. 

Tracking Media Mentions for PR Monitoring

Article Impact

Which are your highest quality articles influencing awareness, engagement, and SEO?

Readership & Reach for PR Measurement by TrendKite

Readership

What is the total potential audience reach of your earned media coverage? 

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Headlines and Featured Articles

How frequently were you the main focus of the article? 

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Mentions by Geography

Which cities, states, countries or regions are you getting coverage in?

key message tracking for for PR Measurement by TrendKite

Key Message Pull-Through

Is your messaging and positioning being pulled through in your brand coverage?

social amplification for PR Measurement by TrendKite

Social Amplification

How frequently was an article amplified by being shared across social media?

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Sentiment

What is the overall tone of  your coverage and what does that mean for brand reputation?

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Share of Voice

How much mindshare do you own compared to your competitors?

Digital Impact

SEO, Traffic, and Engagement

High-quality PR campaigns command attention, engage audiences, and draw people to interact with your brand. TrendKite's PR measurement tools show how your media mentions influence and contribute to moving people down the marketing funnel.

  

SEO Impact of PR

Measure PR's influence on your company's search engine ranking and take credit for the free, high-quality traffic you drive using TrendKite's exclusive metric, SEO Impact, powered by Moz. TrendKite is the only PR Analytics platform to offer PR SEO measurement. More on SEO Impact.

 

Traffic Driven by PR

Measure the number of people directly visiting your website after reading a PR article.

 

Audience Engagement

Use PR measurement to gauge how your campaign resonated with audiences by measuring social sharing and audience engagement on your website after they read a PR article. 

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Bottom Line Impact

Google Analytics Integration

Using our Google Analytics Integration, PR professionals are able to report results in a way executives understand, and take credit for the high-value business outcomes they drive:

  • Application Submissions
  • Demo Requests
  • Product Sales
  • Donations / Grants
  • Content Downloads

Benchmark Results

Beef up your PR measurement with benchmarking. Measure your performance over time, against competitors, compared to industry benchmarks, and versus the best-in-class.

 

Then use the Article Impact metric (blend of social amplification, readership and sentiment) to easily rank your coverage or competitive coverage by quality.

 

Free Tool: Compare Your PR to Competitors

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Intuitive, Flexible Dashboards

Advanced PR measurement tools let you filter out the noise and hone in on what matters with single-click filters, then slice, dice, and analyze your coverage with flexible and easy-to-use dashboards.

 

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Just a Few of our Customers

  • Mondelez, TrendKite PR Measurement Client
  • UtahJazz, TrendKite PR Measurement Client
  • Campbell, TrendKite PR Measurement Client
  • Nike, TrendKite PR Measurement Client
  • Pinterest, TrendKite PR Measurement Client