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Advanced Boolean Operators

 

site_urls_ll:

The site_urls_ll: operator targets articles that are tagged as a specified media outlet, via their domains. For example, to search within the Wall Steet Journal, we would need to write wsj.com after the site_urls_ll: operator, not “Wall Street Journal”.

 

Example 1

site_urls_ll:"nytimes.com" AND "Amazon" AND "electronics"

This tells TrendKite to return only those articles from the “nytimes.com” that include the words “Amazon” AND “electronics”.

 

Example 2 (multiple publications)

site_urls_ll:("nytimes.com" OR "wsj.com" OR "financialpost.com") AND "Amazon" AND "electronics"

This tells TrendKite to only return articles from either the nytimes.com, wsj.com or financialpost.com that include both “Amazon” AND “electronics”.

 

IMPORTANT: Any base URL will include all subdomains. For example, wsj.com pulls content from wsj.com and blogs.wsj.com. Conversely, if you only listed blogs.wsj.com it would pull from the blog but not the rest of the site. 

 

 

~ The Near Operator

The near operator requires that your terms appear within a specified proximity of each other, in any order. In TrendKite, you must use quotation marks around the search terms.

"Amazon Prime Now"~5

This tells TrendKite to return only those articles that mention the words “Amazon”, “Prime” and “Now” within 5 words of each other, in any order, regardless of capitalization.

 

text:"Amazon" AND ("Amazon Prime"~5 OR "Amazon orginals"~5 )

This tells TrendKite to return only articles that mention the word Amazon (capitalized) and also either “Amazon” AND “prime” within 5 words of each other, OR “Amazon” AND “originals” within 5 words of each other.

 

IMPORTANT: There must be a space between a near operator and a closed parenthesis: (~x ).

 

 

title:

The title: operator searches just the headline of articles and is NOT case sensitive. Some publications may use all capital letters in their headlines, in which case using title: would be optimal as long as capitalization of your term(s) is not a concern.

title:"TrendKite"

This tells TrendKite to return only  thosearticles where the headline includes TrendKite, regardless of capitalization (e.g. TrendKite, trendkite, Trendkite, TRENDKITE).

 

 

headline:

The "headline" operator searches only the headline but is case sensitive. An optimal time to use headline rather than title, is when your proper name includes a common word that isn’t typically capitalized in titles. For example, if you were searching for headline mentions of the Austin company, The Zebra, you may want to require the “T” to be capitalized, so that you are searching for the proper retailer name and not the animal (this still wouldn’t eliminate articles with headlines that start with “The”).

headline:"The Zebra"

This tells TrendKite to return only articles where “The Zebra” is capitalized in the headline of the article.

 

 

lang: and language:

The "lang" and "language" operators target articles with a specified tagged language, and should always be used in tandem, as tagging varies from publication to publication.

"Target" AND "store" AND (lang:"English" OR language:"English")

This tells TrendKite to return only those articles tagged as English-language, and mention both "Target" AND "store".

 

 

country: and sourcelocationcountry:

The "country" and "sourcelocationcountry" operators target articles from specified countries, and should always be used in tandem, as tagging varies from publication to publication.

 

We recommend that you supplement these operators with the "site_urls_ll:" operator, to target specific domain country codes (e.g. .uk (United Kingdom), .cn (China), .br (Brazil), or .mx (Mexico)). Here is a helpful list of domain country codes. For US-only searches we DO NOT recommend using the site_urls_ll: operator, as websites with ".com" can be non-US domains. 

"Target" AND "store" AND (country:"United Kingdom" OR
sourcelocationcountry:"United Kingdom" OR site_urls_ll:"uk")

This tells TrendKite to return only those articles from publications within the United Kingdom, and include the words “Target” AND “store”.

 

IMPORTANT: The country name must appear exactly as it does in TrendKite.

 

 

tag:

Using the "tag" operator allows you to pull articles from a tag into your search results. For example, you can use tagging to credit a member of your organization for pitching a story that got picked up.

tag:"Cindy" AND ("Target Target Target"~600 OR title:"Target")

This tells TrendKite to return any articles tagged "Cindy" and that either mention target thrice or in the headline.

 

 

author:

The "author" operator targets articles tagged with the specified author, is case sensitive and must appear exactly as it does in TrendKite.

(author:"Emily Glazer" AND "Amazon" AND "Prime Now")

This tells TrendKite to only return articles that are tagged with the author “Emily Glazer” and also include the keyword, “Amazon” AND  the phrase, “Prime Now”.

 

 

mediatype:

The "mediatype" operator targets a specific type of media (e.g. "broadcast")

 

In order to see “broadcast” media, you must be subscribed to our broadcast service. If you are not yet subscribed and are interested in the service, contact your Account Manager for details.

mediatype:"broadcast" AND ("Dove" AND "Soap")

This tells TrendKite to return only broadcast clips that mention the words “Dove”  AND “Soap”.