Matt co-founded TrendKite in 2012 and oversees all aspects of the organization’s product strategy and development.
Today TrendKite is officially announcing something very special that is going to be a total game changer for PR professionals around the world. We’re releasing a new feature that allows you to integrate with the marketing ecosystem and answer the following questions about your PR:
- Is our news coverage driving people to engage with our website?
- Are the visitors who engage finding relevant information?
- Are the visitors who engage converting to a lead/sale/customer/signup?
Welcome to the new era of PR measurement. Starting today, you can see the impact PR is having on a brand’s website traffic, user behavior, and goal conversions. We show you this information on an aggregate basis and also on a per article basis. For the first time ever, you no longer have to base this solely off intuition. TrendKite now shows you which media outlets, journalists, and bloggers are driving the most traffic back to your website, driving the highest quality traffic back to your website, and driving the most engagement on your website that is high value to your business.
We’re releasing the following two new widgets:
PR Web Traffic vs Non-PR Web Traffic
The PR Web Traffic vs Non-PR Web Traffic widget shows you how much web traffic is from articles and blog posts with backlinks to your website within them compared to all other forms of traffic. Here you can show the direct impact PR is having on website traffic.
Total Coverage vs Total Web Traffic
The Total Coverage vs Total Web Traffic widget shows the potential impact your total news coverage has had on your total website traffic. This widget includes your news coverage that has backlinks, as well as your news coverage that doesn’t contain them.
Using correlational analysis, you can find the media outlets, articles, and blog posts that are driving the most traffic to your website and that are causing the most conversions (activities a user performs on your website that are high value to your business, such as filling out a form or downloading a white paper).
Granular website acquisition, behavior, and conversion information is available in all your drill downs:
And is also available in the article detail view:
And of course, all this information is also available as interactive and PDF reports:
This is all made possible through our new integration with Google Analytics, with a simple setup that only takes about 60 seconds. Request a demo today and start to really measure the impact of your PR.