Matt co-founded TrendKite in 2012 and oversees all aspects of the organization’s product strategy and development.
PR can be a lonely business. Most brand and agency PR teams are small and very few people who are not PR professionals understand what it takes to constantly monitor, amplify and protect your brand. Fortunately, there are many PR professional communities that you can join to network with peers, learn new ideas and help shape the future of the industry. We thought we’d take a moment to introduce a few organizations that you might find of interest.
Public Relations Society of America
Started way back in 1947, the Public Relations Society of America (PRSA) is the world’s largest organization of public relations professionals. PRSA advocates for greater understanding and adoption of public relations services. PRSA can help you extend your network of professional contacts with 111 local PRSA Chapters. They offer events, webinars, job boards, social networks and other services to help you grow and connect. The cost to join varies based on your background and membership level.
International Public Relations Association
The International Public Relations Association (IPRA) is a global community of people active in public relations - practitioners, academics and students. Joining IPRA provides international networking opportunities via global and regional conferences and meetings, contact with PR specialists and academics from all five continents, as well as free access to the IPRA on-line portal to global PR resources. The cost to join is £100 per year ($165.72 US dollars at the time of this post).
National Black Public Relations Society
Founded in 1998, the National Black Public Relations Society (NBPRS) serves as an advocate for black professionals in public relations, media relations, corporate communications, investor relations, government affairs, community relations, and related fields. Membership benefits include a free feature in the membership guide, a job board and an annual 3 day conference. The membership fee is $99 per year.
Hispanic Public Relations Association
The Hispanic Public Relations Association (HPRA) was established in 1984 with the purpose of creating opportunities and empowering Latino PR practitioners through leadership skills, professional development, mentoring and career advancement. HPRA is the country’s largest national network of Latino public relations, marketing and advertising professionals with chapters in Los Angeles and New York with several more in formation. HPRA National Membership provides professional development seminars and workshops focusing on the latest trends, issues and best practices in the industry, and networking opportunities throughout the year. Individual memberships are $125 per year.
If you prefer to join an online community, here are a few LinkedIn groups you might consider:
- Public Relations and Communications Professionals - A group of Public Relations and Communications Professionals dedicated to increasing networking and business opportunities for its members. Join.
- Public Relations Professionals - A group formed to share ideas, discuss best practices, network and examine challenges with corporate messaging and outreach. Join.
- Public Relations Specialists - This group is created for corporate communication specialists and public relations professionals to expand the network of people and ideas. Join.
- Public Relations, Corporate and Media Professionals from Around the World - Membership is open to professionals from all over the world active in corporate marketing and communication teams, PR agencies, IR agencies, media, PR academic and educational institutes, non-profit organizations, governmental public relations and solo practitioners. Join.
We hope this round up of a few PR professional communities is helpful as you reach out and get connected with other brand advocates and agency teams. By bringing PR pros together, these communities help shape the future of our craft.