Max is a result oriented SaaS sales and business development professional, with a blend of marketing, customer development, and leadership skills.
You probably haven’t even polished off the leftover Halloween candy yet, but believe it or not, the end of the year is upon us. 2014 will be a memory before you know it, but there’s still time to do a bit of pre-Holiday PR pitching with an end of the year theme. Here are some tips to help get you going.
- Offer an end of the year recap- This is an especially good idea if it was a particularly exciting year for your brand or industry. Highlight the key events, trends and newsworthy individuals of the year. Reporters often have recap assignments, so this can be very helpful content.
- Make your 2015 predictions - This is a good time to call your shot. Which hot trends from 2014 will continue and which will fizzle in the coming year? Prediction pitches are particularly powerful if they include quotes from industry experts and analysts.
- Assess last year’s predictions - Did you make predictions last year? Well, how did you do? If you had any misses, talk about what changed.
- Share helpful advice- Are there any end of year or holiday related tips you can share with your audience? Perhaps there are ways your product can be used to make work easier while traveling, or maybe you have a few tips about budgeting for the New Year or ensuring data security during this busy season.
- Examine lessons learned- This is a great time for reflection. What are the top things you know now that you didn’t know at the first of the year? What insights will make you stronger in the new year?
- Get creative– Lots of people will be pitching the press around end of the year ideas. Make sure your pitches stand out by being creative, including helpful charts, graphs and images, and providing as many customer, expert, and thought leader quotes as possible.
- Counter punch competitors– Make sure you are monitoring your competitor’s coverage very closely because you may find opportunities to steal their spotlight. Did your competitor make 2015 predictions? Why not pitch a story about where they are wrong?
- Plan for a lull – Whatever news you have, end of the year related or otherwise, you want to get it out before December 15 or 16. Christmas falls on a Thursday this year, so that whole week is pretty much shot. You don’t want to be making your big product announcement while everyone is on their way to Grandma’s. Do it before the 16th, or hold it until after the big ball drops in Times Square.
The window of opportunity for end of year pitches is closing quickly, so you might want to act quickly. Don’t miss the opportunity to be part of the conversation and let us be the first to say, “Happy Holidays!”