<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1028521297200037&amp;ev=PageView&amp;noscript=1">

TrendKite Blog

A place for community, education and inspiration.

Press Releases, Links, and SEO: What You Need to Know

SEO is often cited as a reason for pushing press releases over the wires. The thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets out the vote” by generating backlinks from as many different domains as possible. Google then counts those votes and you win in a landslide. Could it really be that simple?


Read More
  • Russ Somers
  • November 10, 2016 09:36 AM
  • 0 shares

Lessons Learned from PR Daily World 2016

Tis the season...for PR measurement conferences! We rang in December with another fantastic communicator’s conference: the PR Daily World Conference, hosted at the Associated Press. Industry events like these are a way the TrendKite team keeps our finger on the pulse of where the PR industry is headed, and what PR pros are talking about in 2016. We figure sharing is caring (especially during the holiday season!) so below we’ve summarized some of our top takeaways from the latest PR Daily World Conference in NYC.

Read More
  • Adelle Archer
  • December 09, 2016 02:53 PM
  • 0 shares

Get The Free Guide: Everything a PR Pro Needs to Know about Google Analytics

Why You Should Ditch Your Media Contact Database

Here’s a fun fact. In the United States, PR professionals outnumber journalists by 4 to 1. Ok. That fact isn’t fun at all. It’s actually quite sobering if you are in the business of trying to catch the attention of reporters. Imagine if there were four times as many car dealerships as there are people who might buy cars. You’d be so sick of someone trying to sell you a car that you’d probably tune them all out. That’s exactly what happens when reporters get your cookie-cutter press releases and irrelevant story pitches.

Read More
  • David Moore
  • December 01, 2016 11:21 AM
  • 0 shares

Three Types of PR and the Best Digital Goals for Measuring Each

Marketing and PR guru, Seth Godin, once said, “Measurement is fabulous. Unless you’re busy measuring what’s easy to measure, as opposed to what’s important.” And it's time to walk away from the weak wins of the PR puzzle and measure the pieces that are impactful. But it terms of PR, what is important to measure? Let's define your goals, breaking things down into campaigns, brand building initiatives, and crisis management.

Read More
  • TrendKite Crew
  • November 16, 2016 01:27 PM
  • 0 shares

Press Releases, Links, and SEO: What You Need to Know

SEO is often cited as a reason for pushing press releases over the wires. The thinking goes like this: since Google thinks of a link as a “vote” for your site, widespread wire distribution “gets out the vote” by generating backlinks from as many different domains as possible. Google then counts those votes and you win in a landslide. Could it really be that simple?

Read More
  • Russ Somers
  • November 10, 2016 09:36 AM
  • 0 shares

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR.

Read More
  • Adelle Archer
  • November 03, 2016 11:06 AM
  • 0 shares