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In an ironic twist, the practice of reputation management has gotten a bad reputation lately. If you do a quick search for reputation management you’re bound to find a lot of “black hat” services that claim to be able to squelch bad reviews just like those firms you see on late-night TV commercials claiming to clean up a bad credit report. This view of reputation management, as some form of crisis control for bad reviews, is unfortunate. The truth is that your brand’s reputation should be one of your biggest assets. Once you understand your reputation you can manage and even market it.Read More
Most marketers and PR professionals know instinctively that, “If you build it, they will come,” is not an effective approach to growing a brand. So if that won’t work, what’s the best alternative? The right strategy varies from brand to brand, of course, but we’ve pulled together a list of the most popular and impactful brand awareness strategies.Read More
In a perfect world, you’d be the only brand trying to get the attention of your audience and media contacts. The coverage would be all about you, all the time. But alas, we do not live in such a world. In the real world there are competitors out there working just as hard as you are to shine the spotlight on them. If you want attention, you’re going to have to fight for it. Benchmarking your competitor’s PR performance is a great way to get to know their strengths and weaknesses and gauge your own relative success.Read More
This may seem like an odd thing to read coming from a PR analytics company, but PR isn’t just a numbers game. Sure there are lots of numbers that matter. Numbers like PR’s impact on website traffic, revenue, SEO raking, and so forth. But when it comes to media coverage quality counts a lot more than quantity.Read More